Copywriter

📋 Description

• Work on CRED's wealth platform and Kuvera to create product & marketing assets, from in-app
• Define and refine Kuvera’s voice across products, marketing, and campaigns. you won’t just write
• Take marketing campaigns from concept to execution across multiple channels; whether it’s in-app
• Collaborate with internal teams like PR, product, or design. great ideas don’t happen in silos
• Create impact at every level; whether it’s driving action, shaping perception, or building brand

🎯 Requirements

• You understand that writing is both an art and a science; writing isn’t just about words, it’s
• You have experience writing across different mediums and channels, knowing that an email isn’t a
• You understand how to write within a brand’s tone of voice and personality. you know the difference
• Have experience/knowledge about investment - industry, products, jargons etc
• You’ve built something for yourself (blog, newsletter, sharp tweets, etc.) and create beyond your
• You have a pulse on what’s happening in pop culture and the world, and can turn that into writing