Creative Strategist (DTC E-Commerce)

📋 Description

• Own the creative system behind paid advertising for a fast-growing DTC e-commerce environment.
• Conduct customer research to inform messaging, hooks, scripts, and creative angles.
• Develop direct-response ad concepts, scripts, VSLs, UGC concepts, and static ads.
• Create detailed briefs for designers/editors and manage production from concept to delivery.
• Oversee landing-page messaging and strategy to improve conversion and customer journeys.
• Analyse performance to identify patterns, fatigue, and opportunities for testing.

🎯 Requirements

• 3+ years of experience in direct-response creative strategy for DTC e-commerce.
• Experience writing/developing ad scripts and copy that drove measurable results.
• Strong knowledge of direct-response copywriting frameworks like AIDA/PAS.
• Deep knowledge of Meta Ads and high-volume creative testing.
• Ability to write creative briefs and manage production workflows.
• Understanding of consumer psychology and drivers of engagement/conversion.

🎁 Benefits

• Fully remote work from anywhere in the world.
• Flexible schedule with at least four hours overlap with UK/GMT.
• Independent contractor with competitive rate based on experience.
• Paid time off including UK bank holidays.
• Significant ownership and creative freedom from concept through performance results.
• Direct collaboration with founders and minimal management layers.