Creative Strategist for EU DTC Company

📋 Description

• Own end-to-end paid social experimentation process from research to testing and iteration.
• Develop performance-driven creative concepts based on insights and data.
• Build and manage a structured testing roadmap with business impact focus.
• Create detailed briefs for video editors, designers, UGC creators, and influencers.
• Produce multiple briefs weekly ensuring quality and alignment.
• Analyze metrics (ROAS, CPA, CTR, hold rate, conversion rate, messaging, formats, talent, audiences)

🎯 Requirements

• 3+ years in Creative Strategy, Performance Marketing, or Paid Social in DTC/eCommerce.
• Experience optimizing creative strategies for Meta and TikTok ads.
• Strong knowledge of direct-response advertising and social-first formats.
• Ability to analyze campaign data and derive clear creative direction.
• Ability to write actionable briefs for designers, editors, creators, influencers.
• Deep understanding of UGC and performance creative best practices.

🎁 Benefits

• Own the creative strategy for high-impact paid social campaigns.
• Collaborative, performance-focused international team.
• Direct influence on creative decisions and business growth.
• High ownership, autonomy, and visibility.
• Fast-paced environment that encourages experimentation and innovation.
• Opportunity to build and scale a creative testing function.