Creative Strategist (Paid Social)

📋 Description

• Develop high-performing paid social concepts, hooks, angles, scripts, and creative ideas primarily
• Write persuasive direct-response copy across short- and long-form formats using AIDA and PAS.
• Analyze ad performance, identify winning creative patterns, and spot trends for iteration.
• Translate insights into actionable briefs for designers, video editors, and UGC creators.
• Test and optimise creative assets based on performance data to drive conversions.
• Collaborate with performance marketing and creative teams to ensure high-quality campaigns.

🎯 Requirements

• 2+ years of experience in direct-response creative strategy for DTC e-commerce (in-house, agency
• Strong hands-on understanding of Meta Ads in high-volume testing environments.
• Proven experience creating detailed creative briefs and directing designers, video editors, and UGC
• Ability to analyse advertising data and translate findings into actionable creative recommendations.
• Strong direct-response copywriting skills and knowledge of conversion frameworks.
• Understanding of DTC consumer psychology, attention triggers, and scroll-stopping principles.

🎁 Benefits

• Fully remote working arrangement with flexibility around UK/GMT hours.
• Minimum four-hour daily overlap with UK hours.
• Independent contractor structure with a competitive rate based on experience.
• Paid time off, including UK bank holidays.
• Creative freedom to test new concepts and own creative performance.
• Direct collaboration with founders and the wider marketing team.