CRM and Lifecycle Manager

📋 Description

• Lead execution and optimization of customer communications across email, MMS, push notifications
• Own audience segmentation and campaign orchestration with QA, tracking, and attribution alignment.
• Coordinate deployment of campaigns, ensuring accurate segmentation, timing, and compliance.
• Drive CRM quality assurance: audiences, links, offers, rendering, and deployment readiness.
• Support relaunch and development of loyalty programs with tracking, reporting, and optimization.
• Analyze performance to improve engagement, retention, personalization, and revenue.

🎯 Requirements

• Demonstrated experience in CRM, lifecycle marketing, marketing operations, or related discipline
• Strong understanding of CRM workflows, audience management, UTM tracking, attribution, automation
• Analytical mindset to translate data into practical recommendations.
• Experience with email, SMS/MMS, push, loyalty programs, or similar channels.
• Detail-oriented with ability to manage multiple campaigns and reporting requirements.
• Excellent cross-functional communication and collaboration skills.

🎁 Benefits

• Fully remote position based in the United States.
• Opportunity to influence CRM, lifecycle, retention, and loyalty strategy.
• Cross-functional collaboration across marketing, technology, analytics, and operations.
• Exposure to customer data, lifecycle automation, loyalty programs, and marketing attribution.
• Contribution to optimization and relaunch of customer loyalty initiatives.
• Fast-paced environment with ownership over CRM execution and performance.