CRM Lifecycle Specialist

📋 Description

• Execute and evolve CRM strategy across the group.
• Design and optimise automated journeys for onboarding, retention and loyalty.
• Deliver personalised, data-driven CRM campaigns to boost engagement and clicks.
• Partner with Product, Marketing and Compliance to ensure seamless experiences.
• Use experimentation, A/B testing and AI-powered tools to improve performance.
• Increase player engagement with localised copy.

🎯 Requirements

• Proven CRM/lifecycle marketing in iGaming; Sportsbook and Casino knowledge.
• Design and optimise automated journeys for onboarding, retention, churn and VIP/loyalty.
• Hands-on experience with Optimove, Iterable, Xtremepush, Smartico (or similar CRM tech).
• Strong analytics; interpret data and optimise via testing (open rate, CTR).
• Ensure promos adhere to UKGC regulations and responsible gaming.
• Experience leveraging customer data and AI models to target segments with offers.

🎁 Benefits

• Smart colleagues to learn from.
• Development opportunities at all levels.
• Flexible work-life balance.
• Annual discretionary bonus.
• Paid annual leave plus a festive season break.
• Global Legend events to connect in person.