Added
22 days ago
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Type
Full time
Salary
Salary not provided
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Related skills

crm analytics retention personalization segmentation

📋 Description

  • Plan, execute, and optimize CRM campaigns across segments, including casino and sportsbook
  • Manage the customer lifecycle: activation, retention, engagement, reactivation
  • Create and maintain segments using behavioral data for targeted offers
  • Develop CRM strategies to boost experience, conversions, retention, and performance
  • Design and analyze A/B tests to improve campaigns
  • Monitor activities, review performance, and audit for quality

🎯 Requirements

  • 2+ years CRM experience in iGaming (casino/sportsbook)
  • Strong understanding of lifecycle management, segmentation, and personalized comms
  • Experience with CRM automation platforms and large-scale campaigns
  • Solid knowledge of bonus mechanics and promotions
  • Strong analytical skills to interpret data and drive actions
  • Ability to work with CRM performance metrics and assess campaigns

🎁 Benefits

  • Fully remote work with location flexibility
  • Full-time opportunity in an international, fast-growing org
  • Comprehensive benefits package (children allowance, mental health, sports, language courses, etc.)
  • Home office setup assistance and wellness services
  • Dental and veterinary services, automotive services, and more
  • Wellness benefits including massages and wellness programs
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