CRM Manager

📋 Description

• Plan and execute CRM campaigns across casino and sportsbook (email, SMS, push).
• Manage promo calendars (bonuses, free bets, tournaments, gamification).
• Support full player lifecycle activities: acquisition, activation, retention, reactivation.
• Build advanced customer segmentation from behavioral and transactional data.
• Design and run A/B tests to optimize engagement and retention.
• Monitor daily campaign performance and audit CRM activities.

🎯 Requirements

• 3+ years hands-on CRM in iGaming (Casino and Sportsbook).
• Strong understanding of bonus mechanics, lifecycle funnels, and engagement.
• Proven segmentation and personalized communications.
• Experience with CRM automation platforms (Optimove, Smartico, Customer.io or similar).
• Strong analytical skills with ability to derive insights from large datasets.
• Upper-Intermediate English (B2+).

🎁 Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits programs (gym, medical, mental health services).
• Performance-Driven Rewards
• Dynamic Work Environment