CRM Manager

📋 Description

• Plan, execute, and optimize CRM campaigns across customer segments and product areas
• Manage the complete customer lifecycle focusing on activation, retention, engagement, and
• Create and maintain customer segments using behavioral, transactional, and engagement data for
• Develop CRM strategies to improve experience, conversion, retention, and business performance.
• Design and analyze A/B tests to identify opportunities to improve campaign effectiveness.
• Monitor CRM activities, review performance, and audit quality and efficiency.

🎯 Requirements

• 2+ years of hands-on CRM experience, ideally in iGaming across casino/sportsbook environments.
• Strong understanding of customer lifecycle management, engagement, segmentation, and personalized
• Experience with CRM automation platforms and scaling campaigns.
• Knowledge of bonus mechanics, promotions, and their impact on behavior.
• Strong analytical skills to interpret datasets and translate insights into actions.
• Ability to work with CRM performance metrics and evaluate campaign effectiveness.

🎁 Benefits

• Fully remote work environment with flexibility across locations.
• Full-time employment in an international, fast-growing organization.
• Comprehensive benefits package including: children allowance, mental health support, wellness
• Opportunities to work with international teams on large-scale engagement initiatives.
• Dynamic environment with professional growth and skill development.