Added
19 days ago
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Type
Full time
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Salary not provided
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Related skills

crm marketing automation gdpr customer segmentation lifecycle marketing
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📋 Description

  • Develop and optimize CRM strategies and lifecycle communications.
  • Create, implement, and improve automated journeys across channels.
  • Plan campaigns: onboarding, loyalty, re-engagement, win-back, seasonal.
  • Monitor behaviour, analyse performance, translate insights to actions.
  • Support CRM communications for membership and loyalty initiatives.
  • Collaborate with Marketing, E-commerce, CX, Tech, Data, and Creative teams.

🎯 Requirements

  • CRM, lifecycle marketing and segmentation in ecommerce/digital env.
  • Hands-on with customer journeys, campaigns, and audience segmentation.
  • Experience with Emarsys, Adobe Campaign, CDPs or similar.
  • Strong analytical skills translating data into actions.
  • Understanding of CRM best practices using insights, segmentation, automation.
  • Strategic thinking with ability to operate day-to-day in systems.

🎁 Benefits

  • Office-based with one remote day per week.
  • Staff discount on H&M Group brands.
  • HIP incentive program participation.
  • Sweden-based colleagues: 30 days holiday, pension and life insurance, wellness benefit, Benify
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