Experian

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Experian

Customer Journey & CRO Specialist

Hybrid

Data

Added

14 days ago

Location

🌍 Worldwide

Type

Full time

Salary

Salary not provided

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Related skills

web analytics analytics product analytics data-driven decision making cro

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📋 Description

Lead end-to-end optimization of digital customer journeys across channels for SME digital channels.
Use CRO, analytics and AI to improve conversion, engagement, retention and revenue.
Define and evolve journey strategy, map opportunities, and ensure consistency across touchpoints.
Manage hypothesis backlog, prioritize initiatives, and run A/B and multivariate tests.
Monitor journey KPIs, identify bottlenecks, and analyze funnels, cohorts and omnichannel journeys.

🎯 Requirements

Customer Journey
CRO (Conversion Rate Optimization)
Experimentation (A/B Testing and Multivariate Testing)
Analytics and Data-Driven Decision Making
Web & Product Analytics
AI & Customer Journey Optimization

🎁 Benefits

Experian Career Benefits
Global opportunities and inclusive culture

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