Demand Generation Manager, Asia

📋 Description

• Plan and execute integrated demand generation campaigns across SEA and APAC
• Localise global campaign frameworks for regional relevance
• Partner with BDR, Sales, and marketing teams to align campaigns with regional pipelines
• Manage campaign calendars, budgets, and vendor relationships across markets/timezones
• Track campaign performance by market and channel with data-driven insights
• Build a regional measurement view with Marketing Analytics to guide decisions

🎯 Requirements

• 5+ years in demand generation or integrated campaigns, ideally across SEA/APAC
• End-to-end ownership of campaigns in a lean-resource environment
• Experience managing media budgets across multiple APAC markets
• Working knowledge of APAC channels, media partners, and martech
• Ability to translate data into recommendations; familiarity with Tableau or Salesforce
• Mandarin proficiency is highly desirable; Bahasa Malaysia a plus

🎁 Benefits

• Travel up to 10% for onboarding, partner work, and events
• Singapore-based hub with growth in Asia-Pacific
• Hybrid work arrangement
• Always Learning culture
• Global, collaborative marketing team