Demand Generation Marketing Manager

📋 Description

• Plan and manage multi-channel marketing campaigns across digital, email, social, content, events
• Develop strategies to improve conversion rates at each funnel stage and handoff to Sales.
• Track and report on KPIs including MQLs, SQLs, and pipeline growth.
• Create messaging and content to communicate the value of Miovision solutions.
• Ensure consistent brand messaging and visual identity across touchpoints.
• Measure, analyze, and optimize marketing spend for profitability.

🎯 Requirements

• Progressive marketing experience with brand and product management.
• Proven end-to-end B2B/B2G campaign management impact on lead generation and revenue pipeline.
• Strong digital marketing skills: content, SEO, SEM, email, social.
• AI fluency for market research, content drafting, asset optimization, data analysis.
• Strategic and creative communication; translate complex concepts clearly.
• CRM systems, marketing automation, and analytics tools proficiency.

🎁 Benefits

• Health benefits, 24/7 virtual healthcare, wellness programs.
• RRSP/401K matching and variable incentive plan.
• Mio-Days, flexible vacation, remote work allowance, parental leave support.