Demand Generation Marketing Manager

📋 Description

• Plan, execute, and optimize programmatic ABM and full-funnel demand gen campaigns for mid-market
• Collaborate with Content, Customer Marketing, PMM, and Sales to map content to buyer journeys and
• Maintain target account lists and apply funnel definitions to inform targeting and messaging.
• Coordinate with Marketing Ops and Sales Ops to ensure clean lists and accurate campaign setup.
• Lead channel planning with 6sense Display, LinkedIn, Email, Web, Events, and more; drive pipeline
• Develop briefs, messaging, and creative inputs aligned to buyer journey stages.

🎯 Requirements

• 5+ years in B2B demand generation, campaign management, or growth marketing.
• Proven multi-channel campaigns with measurable pipeline impact beyond events.
• Hands-on ABM experience (1:Few and 1:Many) and sales alignment.
• Experience with Salesforce, Marketo, and marketing analytics tools; Excel/Sheets and Tableau skills.
• Strong project management (Asana or similar) and outstanding communication.

🎁 Benefits

• Pay transparency with salary range; health & welfare benefits; 401k contributions.
• Diverse, inclusive workplace and growth opportunities. Details: Motive Perks & Benefits