Demand Generation Specialist

📋 Description

• Lead multi-channel demand gen campaigns across digital, email, paid, and events.
• Workshop target lists using insights and intent data for focused campaigns.
• Execute ABM programs; identify high-value accounts and influence committees.
• Partner with Sales Ops, Marketing Ops, and Sales Leaders to align strategies.
• Leverage AI to accelerate research, insights, and content iteration.
• Align storytelling and brand across content, product marketing, and creative.

🎯 Requirements

• Experience: 2–4 years in demand generation or growth marketing.
• Proven Execution: data-driven, cross-channel campaigns with measurable results.
• Tech Stack: Salesforce and HubSpot experience to measure success.
• Plus: Clay, Outreach, ZoomInfo, or intent data experience a plus.
• Communication: excellent written and verbal skills; craft messaging across teams.
• Project Management: strong collaboration and detail-oriented approach.