Digital Marketing/Communications Specialist I

📋 Description

• Develop and execute paid digital marketing campaigns across search engines, social media, display
• Tailor advertising content, messaging, and targeting strategies to specific audiences, platforms
• Manage assigned client accounts, monitoring performance and making independent tactical decisions
• Conduct keyword research, create and optimize advertisements, manage audience targeting, and track
• Analyze advertising data and translate performance results into actionable insights and strategic
• Become proficient in analytics dashboards and campaign management systems to monitor effectiveness

🎯 Requirements

• Bachelor's degree with less than 2 years of relevant experience, or approximately 4 years of
• 1–2 years of experience in digital advertising, SEM, paid social, display/video advertising, or a
• Strong understanding of search engine marketing, website and advertising analytics, digital content
• Ability to understand client objectives and translate business goals into effective advertising
• Experience with tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager
• Google Search, Display, Shopping, and Microsoft Ads certifications are preferred and must be

🎁 Benefits

• Fully remote work option within the United States.
• Base salary range of $50,400–$75,600, depending on location, experience, knowledge, skills, and
• Potential eligibility for additional incentive-based compensation.
• Health insurance options, including medical, dental, and vision coverage.
• Retirement planning options, including a 401(k).
• Flexible paid vacation arrangements based on role responsibilities and business needs.