Digital Marketing Lead

📋 Description

• Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit
• Execute integrated campaigns that support new logo acquisition, pipeline, and revenue
• Build audience segments and support targeted and account-based campaigns
• Partner with Product Marketing to bring messaging, landing pages, creative, and campaign content to
• Monitor campaign performance and make ongoing optimizations based on engagement, conversion, and
• Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences

🎯 Requirements

• 3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experience
• Experience executing multi-channel digital campaigns from build and launch through optimization and
• Hands-on experience with LinkedIn Ads, Google Ads/SEM, Paid social, Display or programmatic
• Comfortable working with campaign performance data and using insights to make optimizations
• Experience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or
• Strong project management skills and attention to detail

🎁 Benefits

• Hybrid role with onsite expectations of 3x/week (Tues - Thurs) from Downtown Boston, MA
• Equity + ESPP, flexible PTO, commuter benefits, and wellness benefits
• Dental, medical, vision, disability, and life insurance
• Adoption and parental leave benefits