Digital Marketing Manager, Paid Search

📋 Description

• Own and scale paid search and video programs globally (Google & Microsoft).
• Define strategy, manage budgets, and deliver insights to shape digital advertising.
• Collaborate with Web and Campaigns teams to optimize landing pages and creative cadence.
• Align paid with organic search; share keyword insights to improve overall search performance.
• Lead measurement setup, naming conventions, and conversion tracking accuracy.
• Analyze performance and drive pipeline growth and revenue opportunities.

🎯 Requirements

• Bachelor’s degree.
• 6+ years in B2B digital marketing with Paid Search, YouTube & Demand Gen.
• Strong analytical, data-driven, and results-oriented mindset.
• Experience with Marketo, Salesforce, GA4; capable of CRM-data integration with ad platforms.
• Proficient in Google Ads and Microsoft Advertising; skilled in A/B testing and CRO practices.
• Excellent written and verbal communication; detail-oriented and collaborative.

🎁 Benefits

• Competitive base salary; $90,000 - $135,000; eligible for equity and benefits.
• Medical, dental, vision; 401(k) with company match; comprehensive well-being benefits.
• Volunteer time off (VTO) and other employee programs.