Direct Marketing Manager (Credit Card 6 Creative Strategy)

📋 Description

• Lead creative strategy, testing, and end-to-end production for Credit Card direct mail.
• Own multi-variant tests to optimize response, approvals, and pull-through.
• Manage lettershop, data transfer, VDP, postage, and deployment across campaigns.
• Coordinate with external agencies and vendors to ensure on-time, cost-effective delivery.
• Implement rigorous QA, proofing, and compliance with FCRA and disclosures.
• Partner with Analytics to track KPIs and inform future campaigns.

🎯 Requirements

• 5–8+ years in direct marketing in financial services or lending.
• Deep knowledge of direct mail production, postal regs, VDP, and printing.
• Experience with creative direction, agency management, and multi-variant testing.
• Detail-oriented with zero-defect campaign track record in regulated credit env.
• Proficient in Excel, JIRA, Confluence; strong project mgmt in fast-paced settings.

🎁 Benefits

• Salary: competitive with bonus; 401(k) with 5% match.
• Comprehensive health coverage; flexible time off; parental leave; wellness allowance.
• Udemy access; childcare assistance; pet insurance; Beneplace savings.