Director, Content Marketing

📋 Description

• Own content strategy and editorial calendar across blogs, case studies, whitepapers, analyst
• Map content to campaigns, targeting 80–90% content to active GTM efforts, not isolated pieces.
• Lead cross-functional collaboration with Social/Demand Gen, PR/AR, Product Marketing, and Demand
• Manage Content Writer and agency/contractor relationships; oversee AI-assisted drafting with human
• Oversee AI-assisted drafting workflows, ensuring human editorial judgment remains in the loop.
• Develop and maintain a content measurement framework linking content to pipeline and MQA influence.

🎯 Requirements

• Bachelor’s degree required; Master’s preferred in Marketing/Communications or related field.
• 7–10 years in B2B content marketing/strategy, SaaS/fintech/financial services; 3+ years leading
• Experience scaling a content function; AEO/GEO content strategy for LLM-driven discovery.
• Experience managing external agencies or freelancers with contract oversight and quality governance.
• Strategic content leadership, SEO/AEO/GEO fluency, cross-functional collaboration, and leadership