Director, Industry Marketing - Insurance

📋 Description

• Own and publish industry messaging for Insurance across the ServiceNow platform.
• Lead go-to-market strategy for Insurance within a cross-functional Industry POD.
• Own the Marketing BOM for prioritized industry solutions and related assets.
• Direct ServiceNow's presence at major events and manage content/engagement strategies.

🎯 Requirements

• 12+ years of B2B marketing, with 5+ years in Insurance at an enterprise software/tech company.
• Deep industry knowledge: buyer personas, executive priorities, AI adoption, competition, and
• Proven track record building message houses and narratives that generate pipeline and accelerate
• Strong executive presence and written communication for customers, analysts, and leadership.
• Outcome-oriented with tracked awareness, pipeline contribution, and BOM coverage.
• Experience creating messaging where none exists; travel up to 20%.

🎁 Benefits

• Health plans, including flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan and family leave programs