Director, Lifecycle Marketing

📋 Description

• Own lifecycle strategy and performance across channels (email, push, in-app, web)
• Set lifecycle roadmap, calendar, QA, and schedule
• Lead and develop the lifecycle team; partner with Product, Eng, and Data & Insights
• Drive AI-enhanced efficiency and automation across journeys
• Translate business goals into data, segmentation, targeting, and content
• Own end-to-end lifecycle program from onboarding to winback

🎯 Requirements

• 8+ years in lifecycle/CRM/retention marketing for B2C; 3+ years leading people
• End-to-end lifecycle program across channels; calendar ownership
• Deep Braze expertise: Canvas, segmentation, triggers, personalization/Liquid
• Strong analytics: cohort analysis, LTV, A/B, dashboards; SQL or willingness to learn
• Hands-on AI in lifecycle marketing: personalization, optimization, automation
• Partner with Data, Product, Engineering; translate between technical and non-technical

🎁 Benefits

• The salary for this role starts at $175,000 + equity
• 100% remote work environment
• Annual team retreats to Scottsdale, DC, Vancouver, and Mexico City
• Open vacation policy with a 15-day minimum
• Comprehensive health, vision, dental, and life insurance
• 401(k) with a 5% match