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campaign management digital marketing marketing strategy stakeholder management budgeting
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📋 Description

  • Lead marketing plan development and promo programs across supply and demand
  • Drive user/driver leads via campaigns, events, digital marketing, and PR
  • Execute campaigns with testing, tracking, analysis, and reporting
  • Manage marketing team structure and day-to-day activities
  • Plan budgets and resources, including annual marketing budget and P&L

🎯 Requirements

  • 10+ years experience at HQs of MNCs
  • Strong marketing tech and tracking infrastructure knowledge
  • Experience with integrated marketing campaigns
  • Experience in marketing planning and budgeting
  • Paid acquisition/online ads/CRM/retention experience a plus
  • Familiar with CAC, CPO, CVR, CPL metrics
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