Director, Marketing

📋 Description

• Own the marketing function: set strategy, roadmap, budget, and objectives for enrollment and growth.
• Lead performance marketing: manage paid search/social with accountability for CAC and lead quality.
• Drive brand strategy and website evolution with caregiver-first messaging.
• Build audience engagement: understand patients, caregivers, and decision-makers; plan lifecycle
• Strengthen analytics: partner with data teams; create dashboards linking marketing to enrollment.
• Develop marketing org: manage partners while building internal capabilities.

🎯 Requirements

• Marketing leader with 8+ years of experience, healthcare exposure a plus.
• Growth ownership: data-driven with CAC, LTV, enrollment outcomes.
• Full-stack marketing expertise across brand, performance, lifecycle, web, growth.
• Strong cross-functional comms for B2C/B2B audiences; agency leadership experience.
• Hands-on execution in lean environments; strong data fluency (funnel, attribution, analytics).
• Startup/growth-stage experience; healthcare audience knowledge preferred.

🎁 Benefits

• Salary: $175,000–$200,000 per year (location/experience-based).
• Remote-first: fully remote in the United States; technology provided.
• Healthcare, retirement, disability, life insurance.
• Paid time off and family support; mental health resources.
• Holiday and travel allowances; remote-first, inclusive culture.