Director, Marketing Enablement

📋 Description

• Lead end-to-end strategy and execution of customer communications across email, SMS, print, and
• Establish governance, standards, and controls for consistent, compliant execution across business
• Own strategy, roadmap, and ops of the customer communications tech ecosystem (email/SMS platforms
• Evaluate processes to improve scalability, cost efficiency, standardization, and speed to market.
• Develop measurement frameworks to assess impact and ROI of communications.
• Partner with Marketing, Product, Legal, Compliance, Technology, CX, and Client Services to align

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, Technology, or related field.
• 10+ years in marketing operations, customer communications, CRM, lifecycle marketing, or related
• At least 5 years leading and developing high-performing teams.
• Experience managing large-scale email, SMS, direct mail, or multi-channel programs.
• Proven experience managing marketing tech platforms, ecosystems, and vendor/agency relationships.
• Experience overseeing multimillion-dollar operating budgets with financial planning and cost

🎁 Benefits

• Hybrid working environment in the United States, role based in Nashville or remote within the U.S.
• Opportunity to lead a high-impact customer communications function with roughly $15M annual budget.
• Leadership of a six-person marketing communications team.
• Shape communication technology strategy, governance, and scale transformation.
• Collaborative environment with cross-functional exposure to Marketing, Product, Legal, Compliance
• Opportunities to drive improvements in customer experience, compliance, and business performance.