Director, Marketing

📋 Description

• Own marketing strategy, roadmap, budget, and performance metrics.
• Lead paid acquisition across search and social with agencies.
• Direct rebrand and website launch; caregiver-first messaging and content.
• Oversee growth strategies across brand, performance, lifecycle, and channels.
• Develop personas, messaging hierarchies, and outreach priorities.
• Establish measurement practices linking investment to enrollment and visits.

🎯 Requirements

• 8+ years marketing experience, including DTC or B2B2C healthcare marketing.
• Proven ownership of paid acquisition budgets with CAC, LTV accountability.
• Full-stack marketing expertise across brand, performance, lifecycle, and web.
• Experience writing briefs, analyzing performance data, and delivering initiatives.
• Strong agency management and ability to bring capabilities in-house.
• Data fluency with product analytics, funnel analysis, attribution; Mixpanel familiarity beneficial.

🎁 Benefits

• Fully remote position across the 50 United States.
• Home-office tech provided for remote work.
• Medical, dental, vision insurance options.
• 401(k) with employer matching.
• Disability and life insurance options.
• Vacation, sick leave, holidays, and floating holidays.