Director of Digital & B2C Marketing (Hybrid)

📋 Description

• Own the digital performance marketing roadmap — setting channel strategy, KPIs, and improvements
• Lead agency and internal teams to drive conversion improvements and revenue, including campaign
• Drive omnichannel contact strategy, leveraging data and insights for on-site and in-app performance
• Translate performance data into priorities, budget decisions, and results for cross-functional
• Coach and grow a high-performing digital marketing team with clear goals and accountability
• Partner with Creative to develop insight-driven briefs and production assets that meet performance

🎯 Requirements

• 8+ years in digital marketing within a B2C ecommerce environment
• 5+ years leading and developing digital performance marketing teams
• Deep hands-on expertise in paid search and paid social (Google Ads, Meta Ads Manager, etc.)
• Proven track record of integrated, omnichannel digital marketing strategies with measurable outcomes
• Strong analytical skills with data-driven decision making and proficiency in digital analytics
• Experience managing external agencies and cross-functional stakeholders in a fast-paced org

🎁 Benefits

• Bonus eligible
• Medical/dental/vision coverage
• 401(k) with company contribution
• Flexible benefits
• On-site preschool for employees’ children
• On-site employee gym