Director of Homeschool Marketing

📋 Description

• Own and execute the consumer growth strategy across acquisition, conversion, activation, retention
• Translate business objectives into measurable marketing strategies, priorities, budgets
• Build and scale customer acquisition channels, testing audiences, offers, messaging, creative
• Analyze funnel performance and key metrics including CAC, LTV, conversion, activation, churn
• Develop a deep understanding of homeschool families through customer research, behavioral analysis
• Shape positioning, messaging, offers, customer journeys, and go-to-market strategies around the

🎯 Requirements

• 7+ years of progressive experience in B2C marketing, growth marketing, or a related discipline
• Demonstrated experience building or scaling a consumer acquisition engine, preferably within a
• Strong understanding of the complete consumer growth funnel, including acquisition, conversion
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, web, CRO, customer
• Strong knowledge of performance marketing and customer-acquisition funnels, with the ability to
• Experience managing meaningful marketing budgets and making investment decisions based on data

🎁 Benefits

• Competitive total compensation package.
• Medical, dental, vision, and voluntary benefits.
• Remote-first work environment with flexible work options for eligible roles.
• Unlimited PTO for salaried employees.
• Additional “life happens” days to provide flexibility when needed.
• Fully paid holiday week off at Christmas.