Director of Lifecycle Marketing

Added
10 hours ago
Type
Full time
Salary
Salary not provided

Related skills

crm marketing automation marketo email lifecycle marketing
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📋 Description

  • Own end-to-end lifecycle strategy for prospective students
  • Design and optimize always-on and triggered journeys
  • Improve inquiry-to-application and enrollment conversions
  • Develop nurture, re-engagement strategies for segments
  • Build an experimentation roadmap for campaigns and handoffs
  • Lead segmentation and personalization using various data

🎯 Requirements

  • Bachelor’s degree preferred in marketing, business, analytics, or related field
  • 7+ years in lifecycle, CRM, or related marketing
  • 3+ years owning complex email/SMS automation
  • Deep expertise in lifecycle automation, segmentation, triggers, QA
  • Experience with enterprise CRM/automation platforms (e.g., Dynamics 365, Marketo, Click Dimensions)
  • Strong analytics, funnel analysis, and measurement focus

🎁 Benefits

  • Starting salary of $130,000 with annual bonus eligibility
  • Medical, dental, vision insurance
  • HSA and FSA options
  • 401(k) with employer match
  • Paid parental leave and volunteer time
  • Generous PTO
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