Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead marketing analytics and reporting, maintaining clear visibility into channel performance
• Develop a deep understanding of target customers and use behavioral insights to improve the full
• Own profitable customer acquisition and ticket sales across markets, overseeing paid media, SEO
• Oversee e-commerce and digital conversion performance, including landing pages, offers, booking
• Build repeatable marketing playbooks for launching and scaling new locations, working closely with

🎯 Requirements

• 8+ years of progressive marketing experience, including experience leading, coaching, and
• Proven experience in a consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong commercial understanding of the complete customer funnel, including acquisition, conversion
• Significant e-commerce experience, including digital conversion, landing pages, offers, booking or
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching, scaling, or optimizing multiple markets, locations, or regions.

🎁 Benefits

• Target total cash compensation of $132K–$174K CAD.
• Base salary of $110K–$145K CAD.
• Annual performance bonus of up to 20%.
• Equity participation available for the right candidate.
• Remote work flexibility around the world.
• Flexible working hours between 8:00 AM and 7:00 PM.