Director of Marketing

📋 Description

• Lead marketing strategy across growth, lifecycle, brand, content, and community.
• Drive analytics and reporting on channel performance and CAC/ROAS.
• Own customer journey from discovery to advocacy and purchase.
• Oversee paid media, SEO, and growth channels for scalable CAC/LTV.
• Drive e-commerce performance and conversion across locations.
• Build playbooks to scale marketing across more locations.

🎯 Requirements

• 8+ years in progressive marketing leadership roles.
• Experience in consumer, multi-location, DTC or hospitality businesses.
• Strong funnel understanding: acquisition, conversion, retention, LTV.
• Significant e-commerce and CRO experience.
• Leadership: manage teams, agencies, and big budgets.
• Analytical with CAC/ROAS/LTV mindset; strategic and hands-on.

🎁 Benefits

• CAD 110K–145K base; total CAD 132K–174K target cash.
• Up to 20% annual bonus; equity possible.
• Remote work flexibility worldwide; flexible hours.
• 15 vacation days; 3 wellbeing days; annual retreat.
• Wellbeing-focused environment with puppies; networking events.
• Career growth in a fast-growing startup.