Director of Marketing

📋 Description

• Own and evolve the marketing strategy across growth, lifecycle, brand, content, and community with
• Lead marketing analytics and reporting with visibility into channel performance and LTV
• Develop understanding of target customers to improve the full journey from discovery to advocacy
• Own profitable customer acquisition and ticket sales across markets via paid media, SEO, and growth
• Oversee e-commerce and digital conversion, including landing pages and checkout
• Build playbooks to scale marketing across multiple locations while aligning with inventory and

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong understanding of the full customer funnel and LTV
• Significant e-commerce experience including conversion and checkout flows
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets or locations

🎁 Benefits

• Target total cash CAD 132K–174K
• Base salary CAD 110K–145K
• Annual performance bonus up to 20%
• Equity participation available
• Remote work flexibility around the world
• 15 paid vacation days per year