Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead marketing analytics and reporting on channel performance, customer behavior, acquisition
• Understand target customers to improve the full customer journey from discovery to advocacy.
• Oversee profitable customer acquisition and ticket sales across markets via paid media, SEO, and
• Oversee e-commerce and digital conversion, including landing pages, offers, booking journeys
• Build playbooks to scale marketing across locations; align investments with inventory, seasonality

🎯 Requirements

• 8+ years in progressive marketing leadership with team development experience.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of acquisition, conversion, retention, lifecycle marketing, and LTV.
• Significant e-commerce experience: landing pages, offers, booking/checkout flows, and journey from
• Broad expertise in performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash compensation of $132K–$174K CAD.
• Base salary of $110K–$145K CAD.
• Annual performance bonus up to 20%.
• Equity participation available for the right candidate.
• Remote work flexibility around the world.
• Flexible hours between 8:00 AM and 7:00 PM.