Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channel performance and customer behavior.
• Understand target customers and optimize the full journey from discovery to advocacy.
• Oversee acquisition, paid media, SEO, and growth channels for CAC/ROAS/LTV optimization.
• Manage e-commerce and digital conversion, landing pages, and checkout flows.
• Build playbooks to scale marketing across multiple locations.

🎯 Requirements

• 8+ years in progressive marketing with team leadership.
• Experience in consumer-facing, multi-location, DTC, e-commerce, or hospitality.
• Strong understanding of the full funnel: acquisition, conversion, retention, LTV.
• Significant e-commerce experience from acquisition to purchase.
• Broad expertise in performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K.
• Base salary CAD 110K–145K.
• Annual bonus up to 20%.
• Equity for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.