Director of Marketing

📋 Description

• Own the full marketing strategy across acquisition, conversion, retention, lifecycle, brand
• Lead marketing analytics and reporting with visibility into channel performance and customer value.
• Develop understanding of target customers to improve the full customer journey from discovery to
• Oversee paid media, SEO, and growth channels with ongoing CAC/ROAS/LTV optimization.
• Build systems and playbooks to scale marketing across multiple locations.

🎯 Requirements

• 8+ years of progressive marketing experience with team leadership.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the full funnel: acquisition, conversion, retention, lifecycle, and LTV.
• Significant e-commerce experience: landing pages, offers, and checkout journeys.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Proven people leadership and budget management with data-driven decision making.

🎁 Benefits

• Remote work flexibility around the world.
• Annual performance bonus up to 20%.
• Equity participation available.
• Flexible working hours between 8:00 AM and 7:00 PM.
• 15 paid vacation days per year.
• 3 paid wellbeing days per year.