Director of Marketing

📋 Description

• Translate strategy into quarterly priorities and execution plans with Head of Marketing.
• Lead day-to-day marketing execution across performance, lifecycle, content, partnerships, product
• Maintain a strong brand-building lens across campaigns for consistency with Yardzen brand.
• Lead integrated brand campaigns across social, experiential, influencers, content, partnerships.
• Own marketing cadence; ensure on-time delivery and cross-functional alignment.
• Drive demand and optimize acquisition, activation and retention programs.

🎯 Requirements

• 7+ years of consumer marketing with cross-functional leadership experience.
• Experience at a DTC/consumer services company between $25M-$200M revenue.
• Full-funnel marketer across performance, lifecycle, content and brand.
• Strong brand-building with agency collaboration and multi-channel campaigns.
• Proven ability to balance priorities in fast-paced environments.
• Analytical with CAC, conversion, LTV, ROI driven decisions.

🎁 Benefits

• Remote work, always.
• 100% paid medical, dental, vision insurance.
• Competitive salary aligned with experience.
• 12 weeks fully paid parental leave.
• Wellness, cell phone and internet stipends.