Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting; track channel performance, CAC, ROAS, LTV, and customer behavior.
• Drive acquisition, conversion, retention, and lifecycle optimization across markets.
• Oversee e-commerce and digital journeys: landing pages, offers, booking/checkout flows.
• Build scalable playbooks and systems to support multiple locations with efficient headcount.
• Lead and develop Marketing team; manage agencies and external partners to drive results.

🎯 Requirements

• 8+ years in progressive marketing, with team leadership experience.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong understanding of the full customer funnel and CAC/ROAS/LTV metrics.
• Significant e-commerce experience: landing pages, offers, checkout journeys.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Proven leadership with ability to scale across multiple markets and manage budgets and external

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K; up to 20% annual bonus.
• Equity participation available; remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM; 15 paid vacation days; 3 paid wellbeing days.
• Annual team retreat; puppies-and-wellbeing centered environment.
• Unlimited complimentary classes for you, family, and friends; networking opportunities.
• Work with major global brands and career growth in a fast-growing startup.