Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channel performance, behavior, acquisition, and LTV.
• Understand target customers to improve journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels, optimize CAC/ROAS/LTV.
• Oversee e-commerce and digital conversion: landing pages, offers, checkout.
• Build playbooks to scale marketing across locations and align with inventory.

🎯 Requirements

• 8+ years marketing experience; proven leadership of a marketing team.
• Experience in consumer-facing, multi-location, DTC/e-commerce/wellness/hospitality/experience-led.
• Strong funnel understanding: acquisition, conversion, retention, lifecycle, LTV.
• Significant e-commerce experience: landing pages, checkout journeys, journey optimization.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, organic growth.
• Experience launching or scaling multiple markets/locations.

🎁 Benefits

• Remote work flexibility around the world.
• Annual vacation days and wellbeing days; generous time off.
• Equity participation available; career growth opportunities.
• Opportunity to work with major global brands and high-profile clients.
• Collaborative, values-driven environment centered on wellbeing.
• Unlimited classes for you, family, and friends; networking events.