Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channels, customer behavior, acquisition, conversion, retention
• Understand target customers to improve journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels; optimize CAC, ROAS, conversion, and LTV.
• Oversee e-commerce and digital conversion, landing pages, offers, and checkout journeys.
• Build playbooks to scale marketing across locations with Ops alignment.

🎯 Requirements

• 8+ years in progressive marketing roles; experience leading a team.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the full funnel: acquisition, conversion, retention, lifetime value.
• Significant e-commerce experience including digital conversion and checkout flows.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching or optimizing multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K; up to 20% annual bonus.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible working hours 8:00 AM–7:00 PM.
• 15 paid vacation days; 3 paid wellbeing days per year.
• Annual team retreat and puppy-friendly, wellbeing-focused environment.