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8 minutes ago
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Full time
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payments fintech gtm demand generation product marketing

πŸ“‹ Description

  • Own the marketing and go-to-market strategy across product priorities.
  • Lead product marketing across offerings with positioning, messaging, and market intel.
  • Build the Payment Performance Management narrative with education and messaging.
  • Own launches and GTM programs with Product, Sales, and teams.
  • Develop competitive positioning to inform strategy and execution.
  • Lead demand gen across channels to build qualified pipeline.

🎯 Requirements

  • 5–7+ years of product marketing in payments/fintech or complex B2B tech.
  • Strong payments ecosystem understanding for merchants/issuers.
  • Ability to translate complex products into clear positioning and GTM.
  • Experience owning product marketing activities (launches, research, comms).
  • Experience shaping an emerging market category and demand.
  • Experience managing marketing teams and driving execution.

🎁 Benefits

  • Salary range of $120,000–$150,000 CAD annually, based on fit.
  • 100% remote work within Canada.
  • Flexible hours.
  • Unlimited PTO.
  • Health benefits from day one.
  • Opportunity to lead marketing strategy in a growing global tech company.
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