Director of Marketing

📋 Description

• Own full marketing strategy across acquisition, conversion, retention, lifecycle, brand, content
• Lead analytics and reporting on channel performance, customer behavior, CAC, ROAS, and LTV.
• Drive profitable acquisition and ticket sales across markets via paid media, SEO, and growth
• Oversee e-commerce and digital conversion, including landing pages and checkout journeys.
• Build scalable marketing systems and playbooks for multiple locations.
• Develop campaigns that engage markets and drive participation, conversation, and advocacy.

🎯 Requirements

• 8+ years in progressive marketing roles with team leadership experience.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong grasp of funnel metrics: acquisition, conversion, retention, lifecycle, LTV.
• Extensive e-commerce experience: digital conversion, landing pages, offers, booking/checkout flows.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets or regions.

🎁 Benefits

• Target total cash compensation of CAD 132K–174K.
• Base salary CAD 110K–145K.
• Up to 20% annual performance bonus.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.