Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community
• Lead analytics and reporting on channel performance, customer behavior, acquisition, retention, and
• Understand target customers and optimize full journey from discovery to advocacy
• Oversee paid media, SEO, and other growth channels with CAC/ROAS optimization
• Oversee e-commerce and digital conversion, landing pages, and checkout flows
• Build playbooks to scale marketing across locations and partnerships

🎯 Requirements

• 8+ years in progressive marketing roles with team leadership
• Experience in consumer-facing, multi-location, DTC/e-commerce/wellness/experiential businesses
• Strong understanding of the full funnel: acquisition, conversion, retention, LTV
• Significant e-commerce experience including conversion optimization and booking/checkout flows
• Broad expertise across performance marketing, lifecycle/CRM, brand, and content
• Experience launching/scaling multiple markets or locations

🎁 Benefits

• Target total cash CAD 132K–174K
• Base salary CAD 110K–145K
• Annual bonus up to 20%
• Equity participation for right candidate
• Remote work flexibility around the world
• Flexible hours 8:00 AM–7:00 PM