Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead marketing analytics and reporting with visibility into channel performance and customer
• Understand target customers and optimize customer journey from discovery to advocacy.
• Oversee paid media, SEO, and other growth channels with CAC, ROAS, conversion and LTV optimization.
• Oversee e-commerce and digital conversion performance, including landing pages and checkout.
• Build playbooks to scale marketing across locations with marketing investment alignment.

🎯 Requirements

• 8+ years of progressive marketing experience including leading a team.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or
• Strong understanding of the complete funnel: acquisition, conversion, retention, lifecycle
• Significant e-commerce experience including landing pages, offers, and checkout journeys.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching or scaling multiple markets or locations.

🎁 Benefits

• Target total cash: CAD 132K–174K.
• Base salary CAD 110K–145K.
• Annual bonus up to 20%.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.