Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting for channel performance and customer behavior.
• Drive full customer journey optimization from discovery to advocacy.
• Oversee paid media, SEO, and other channels to improve CAC, ROAS, and LTV.
• Oversee e-commerce, landing pages, offers, and checkout experiences.
• Build scalable playbooks for multi-location marketing and cross-functional alignment.

🎯 Requirements

• 8+ years in progressive marketing with team leadership experience.
• Proven consumer-facing, multi-location, DTC/e-commerce or wellness/experience-led background.
• Strong funnel understanding: acquisition, conversion, retention, lifecycle, and LTV.
• Extensive e-commerce experience with conversion optimization and checkout flows.
• Broad expertise across performance marketing, CRM, brand, content, social, and organic growth.
• Experience launching/scaling markets and teams; budget management and external partners.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K.
• Annual bonus up to 20%; equity for right candidate.
• Remote work flexibility worldwide and flexible hours.
• 15 paid vacation days; 3 paid wellbeing days; annual team retreat.
• Opportunity to work with major brands and growth opportunities.