Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channels, behavior, acquisition, and LTV.
• Improve customer journey from discovery to advocacy.
• Oversee paid media, SEO, and growth channels; optimize CAC, ROAS, LTV.
• Oversee ecommerce, landing pages, offers, and checkout experiences.
• Build playbooks to scale marketing across locations.

🎯 Requirements

• 8+ years in progressive marketing roles; leadership experience required.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong grasp of funnel, CAC, ROAS, retention, LTV, and lifecycle marketing.
• Significant ecommerce experience; conversion optimization, booking flows, journeys.
• Expertise across performance marketing, brand, content, social, CRM, and organic growth.
• Experience launching/scaling multiple markets and managing budgets and agencies.

🎁 Benefits

• Target total cash CAD 132k–174k; base CAD 110k–145k; up to 20% bonus.
• Equity for right candidate; remote work flexibility worldwide.
• Flexible hours 8:00 AM–7:00 PM; 15 vacation days; 3 wellbeing days.
• Annual team retreat; puppies and wellbeing focus; networking events.
• Opportunity to work with global brands and fast-growing startup.