Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community
• Lead analytics and reporting; monitor channel performance and customer metrics
• Understand target customers to optimize journey from discovery to advocacy
• Oversee acquisition, paid media, SEO, and other channels; optimize CAC, ROAS, LTV
• Oversee e-commerce, landing pages, offers, booking journeys, and checkout
• Build playbooks to scale marketing across locations with Ops alignment

🎯 Requirements

• 8+ years in progressive marketing with leadership experience
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong grasp of customer funnel: acquisition, conversion, retention, lifecycle, and LTV
• Significant e-commerce experience: landing pages, offers, checkout flows
• Experience launching/scaling across multiple markets or locations
• Leadership skills and ability to manage budgets and external partners

🎁 Benefits

• Target total cash compensation of CAD 132K–174K
• Base salary CAD 110K–145K
• Annual performance bonus up to 20%
• Equity participation for the right candidate
• Remote work flexibility around the world
• Flexible hours 8:00 AM–7:00 PM