Director of Media Strategy & Activation (Paid Media)

📋 Description

• Unified media strategy across brand and performance.
• Total budget ownership across paid channels including search, social, programmatic, display, video
• Align brand and performance investments and collaborate with Brand, Product Growth, Sales, and
• Balance in-house expertise with agency partnerships to maximize speed, quality, and impact.
• Lead and grow a team of media leaders and define ownership and metrics.
• Own operating model and partnerships to scale internal capabilities where advantageous.

🎯 Requirements

• 10+ years in media or digital marketing with leadership experience at high-growth company.
• Proven experience across paid channels: search, paid social, programmatic, display, video, mobile.
• Experience owning brand and performance media strategies and measurement.
• Strong analytical fluency: attribution, incrementality, MMM/MTA concepts; unit economics.
• Experience with self-serve, product-led, and sales-assisted motions across segments.
• Excellent executive communication and ability to translate data into clear recommendations.

🎁 Benefits

• AI-enabled media workflows with human judgment as a partner, not a replacement.
• Durable skills content and learning resources via company blog on industry changes.