Director of Mobile Games User Acquisition

📋 Description

• Own the user acquisition strategy and performance marketing roadmap for the flagship mobile game
• Manage the UA budget and P&L, scaling acquisition with strong ROAS in Tier 1/2 markets.
• Define and execute channel strategies across Meta Ads, Google UAC, and other platforms.
• Lead expansion plans to identify new growth opportunities and improve market penetration.
• Mentor and develop a team of UA specialists, setting priorities and driving continuous improvement.
• Partner with creative, product, and data teams to optimize assets and measurement frameworks.

🎯 Requirements

• 5+ years in mobile user acquisition, including 2+ years in leadership/director roles.
• Proven success scaling mobile games profitably in Tier 1/2 markets with strong ROAS discipline.
• Deep expertise in Meta Ads and Google UAC; solid knowledge of campaign structures, bidding
• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer or similar).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Chance to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence on company-wide acquisition strategies and processes.