Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming portfolio.
• Own user acquisition strategy and performance roadmap.
• Manage UA budget and P&L, scaling volume with strong ROAS.
• Define channel strategies across Meta Ads, Google UAC, and others.
• Mentor and develop a team of UA specialists.
• Collaborate with creative, product, and data teams to optimize measurement and growth.

🎯 Requirements

• 5+ years in mobile UA, with at least 2 years in a leadership role.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including structure, bidding, optimization, testing.
• Strong knowledge of LTV, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA specialists and guiding strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer or similar).

🎁 Benefits

• Fully remote work environment.
• Lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Opportunity to build a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Exposure to innovative growth technologies and AI-powered marketing solutions.