Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming products.
• Own UA strategy and performance marketing roadmap for flagship game and portfolio.
• Manage UA budget and P&L, scale volume with strong ROAS across markets.
• Define channel strategies across Meta Ads, Google UAC, and others.
• Lead and mentor UA specialists; drive continuous improvement.
• Collaborate with creative, product, and data teams to optimize assets.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership/director roles.
• Proven track record scaling mobile games in Tier 1/2 markets with ROAS discipline.
• Deep expertise with Meta Ads and Google UAC, structures, bidding, optimization, testing.
• Strong + experience in LTV modeling, cohorts, attribution, data-driven decisions.
• Experience mentoring UA teams and guiding strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and processes.